1/1/2024 0 Comments Flyer designer![]() The importance of a logo is so high that the word ‘logo’ is often used as a synonym for the word ‘brand.’ Your brand’s logo is the direct representation of your brand. It uses a combination of primary colors in the RGB system and the color green to express that though Google is versatile, it is also unique. Thus, having a well-thought and carefully designed color scheme can make your brand easily recognizable and help with brand consistency.Įven with no understanding of color psychology or its importance, when asked about a combination of blue, yellow, green, and red colors, most of us would think of Google. It is because the blue color is known to stir feelings of security and reliability (which helps many brands in the health and finance industries).Īs colors have such a foundation, it is understandable why colors play such a major role in branding. To get an instant understanding of it, I suggest you unlock your mobile and the number of apps with a blue-colored icon will surprise you. Read more: How Marketers and Branding Gurus Apply The Secrets of Color Psychology In the recent past, researchers and marketers have taken a microscopic look at the importance of colors and realized that it truly affects us in profound ways. In fact, theories suggest that color perception made a huge impact on our evolution. Color SchemeĬolor psychology shows us that colors trigger a wide range of emotions amongst human beings. It is only when you know your brand inside out that you can express your brand to your target market via exceptional design. Instead of defining (or redefining) brands only through a logo or a major branding campaign, powerful brands dig deep into their work culture, customer preferences, product qualities, motto, vision, and every other internal component that makes a brand unique. The foremost step many successful brands take in the direction of extraordinary branding is starting inside. However, only a few brands get it right.īrands such as Pepsi and Gap have proven that a brand could have aesthetically pleasing designs and multiple campaigns but that does not always equal successful results in terms of branding. Many great brands understand the importance of integrating design into their branding efforts. Design Elements in Branding: Start Inside So in this article, we focus on design elements that are widely used to create valuable brand assets. Nonetheless, design elements are quite a substantial and deeply embedded part of brand assets. Please note that brand assets do not only comprise design elements, it also includes jingles, tone, voice, etc. Though there is no rigidity as to what brand assets should precisely be or how they should be used, we hope to provide a framework for your brand to leverage its brand assets to their best. Instead, brand assets are a collection of elements that are strategically brought together to make a brand recognizable and memorable to its target audience. Though often mistaken, brand assets are not only visual cues.Brand assets are not merely logos or taglines that you come across on a hoarding or a business card of that brand.What are Brand Assets?īefore understanding what are brand assets, it is important to know what they aren’t: While it may seem like product and service experience is the only and most significant ‘make or break’ factor for your brand’s success, there are several elements of design (also known as brand assets) that play an essential role in the growth of your brand. ![]() These products and service experiences make you want to associate yourself with its brand more than you would think. We all have come across a poor product and service experience: a marker pen that works only after scribbling with it thrice, connecting flights with restricting schedules, an advertisement with only images and no contact details or CTA, a confusing book cover, etc.Īmongst these, it is refreshingly wonderful to come across well-designed products and services such as a double-braided charging cable, a short and clear user manual with a product, and a post-it note that actually sticks.
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